Own a Play It Again Sports
Opening day excitement – new stores opening in the US and Canada.
The lucrative sporting goods market is more than $53 billion annually.
Enjoy being your own boss in a fast-paced, fun environment.
Play It Again Sports® offers value-conscious buyers a wide selection of name-brand new and quality used sports and fitness equipment in sizes to fit everyone from Little Leaguers to Major Leaguers. Our merchandise and environment are designed to encourage and reassure enthusiastic parents and youngsters by presenting a comfortable mainstream retail image.
Our franchisees are our customers – parents and grandparents of children who love sports and fitness. This gives them a winning edge at understanding the needs of their market. They buy only the best gear in good condition and offer fair trade-ins and cash on the spot, building customer loyalty with every transaction.
Our unique business model allows our customers to create their own discount by trading in product they no longer use. We have a strong value proposition: great new and quality used sports and fitness gear at affordable prices.
Play It Again Sports Fast Facts
| Average Store Size: 2,800 to 3,500 square feet | Core Customer Group: Adults, age 25 to 49 | Click Here for Frequently Asked Questions |
| Product Mix: 67% new 33% quality used | Secondary Customer Group: Adults, age 25 to 49, Parents with Kids |
Real Estate Location: Power strip centers with big box anchors or suburban strip centers around regional malls | Key Demographics: Middle to upper-middle income households Presence of kids 4-16 Presence of youth sports program |
